TMF TV: NEW DIGITAL CONTENT PACKAGE TO TAKE TIREE FESTIVAL TO THE WORLD
Beloved Scottish beachfront festival Tiree Music Festival, known fondly as TMF, is set to bring an exclusive insight into its world-class performances, famous community atmosphere and West Coast craic to audiences around the world with a new digital offering dubbed TMF TV.
TMF TV will be a chance for viewers to get a virtual peek backstage with exclusive video content from Tiree uploaded daily for the duration of the festival.
The platform will be the only place to find exclusive performance highlights from both the festival’s Big Top and Elevate Stage and relive the event’s best moments. Unforgettable footage of TMF talent from across the weekend will be available for all to enjoy.
Also among the daily content package uploaded to TMF TV will be special features such as artist interviews and messages, acoustic performances and other content that will give people a glimpse into what happens in the making of TMF. From conversations with organisers and other TMF stalwarts who make the festival happen, to unique stories, TMF TV will be a virtual backstage pass to a bit of the magic of the Inner Hebridean event.
As one of the world’s most remote festivals with unique transport and accommodation logistics to contend with, TMF has a restricted capacity of just 2,100. The iconic event has had thirteen consecutive sell outs since its inception in 2010, with festival tickets flying out the door ever since, so this pilot initiative allows the boutique event to extend its reach far beyond the shores of Tiree.
Audiences can sign up to TMF TV for a TMF 2024 introductory price of £10. This year’s TMF takes place from 12th – 14th July, with exclusive pre-event content available to unlock for early subscribers now.
The launch of the new digital offering from the Inner Hebridean festival has been made possible with funding from EventScotland, part of VisitScotland’s Events Directorate, and will be facilitated by Scotland-based creative media company, Well Good Media.
The festival launched a hugely successful live streaming digital event in 2021 in response to the pandemic, called TMF Transmitting Live, which welcomed thousands of viewers from 19 countries. It’s hoped TMF TV will provide a new sustainable way for audiences near and far to connect with the much-loved Scottish event.
Daniel Gillespie, Artistic Director for Tiree Music Festival, said: “We are very fortunate to achieve annual sell outs with TMF and we always receive requests from people all over the world unable to attend for footage from the weekend. TMF TV will aim to do just that with highlights of fantastic performances on the stages, as well as exclusive content from behind the scenes that not even those attending on Tiree will be able to see until they get home!
“We are proud ambassadors for the Isle of Tiree and putting out a daily digital content package allows us to extend our global reach and showcase a little of what makes this festival special – our music, culture, community and unique place. The support from EventScotland is critical in letting us get this pilot project off the ground and we plan to build on the scheme for years to come. We invite people to come with us for a wee virtual peek backstage, sign up, tune in to TMF TV and never miss a beat.”
Paul Bush OBE, VisitScotland Director of Events, said: “EventScotland is proud to be supporting Tiree Music Festival through our National Events Programme to pilot TMF TV. Set against the stunning backdrop of Tiree’s white sandy beaches, TMF is a unique and special music festival to experience. TMF TV will give audiences around the world the chance to be part of this memorable experience alongside the sold-out audience at the award-winning event.”
Set in what is often dubbed “the Hawaii of the North”, TMF has become known for its world-class line ups, friendly atmosphere, intimate feel and beautiful setting in one of the world’s most remote festival locations.
The festival is part of Creative Carbon Scotland’s Green Arts Initiative and was shortlisted for Outstanding Cultural Event or Festival of the Year at the Highlands and Islands Thistle Awards 2023. The event attracts visitors from across Scotland, the UK, Europe and the world and has contributed £8 million to Tiree’s island economy to date.
TMF 2024 will welcome acts including homegrown chart-topping talent Skerryvore, popular party-starting six-piece Trail West, indie-folk sensations Tide Lines, Ireland’s leading country singer Nathan Carter, award-winning folk singer Aoife Scott, Scottish-electronic duo Valtos, Scottish powerhouse duo The Laurettes, TikTok singing star NATI, singer-songwriter Cammy Barnes and many more.
TMF 2024 takes place on the Isle of Tiree between Friday 12 – Sunday 14 July. People can sign up for TMF TV today for a TMF 2024 introductory price of £10. Visit https://tireemusicfestival.co.uk/tmftv/.